Danone Buys Huel, Nutrafol Nears $1B, The Wellness Gap Widens

March 24, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• CivicScience finds health and wellness only category where Americans plan to increase spending, while Gallup reports one in three cutting essentials to cover healthcare costs

• Nutrafol grows 23% in 2025 pushing sales close to $1B, with 80%+ revenue from repeat purchasers and expansion into men's 50-plus products

• Danone acquires Huel for $1B+, adding plant-based meal-replacement brand to portfolio following Kate Farms acquisition as Big Food chases wellness

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

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