Oura's Data Dilemma, Lady Gaga's Biotech Bet, Men's Wellness Nears $3T

August 25, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Oura faces a proposed class action over sleep-tracking accuracy claims just months after filing for an IPO at an $11B valuation
• Lady Gaga and Michael Polansky launch Outer Biosciences, using living human skin and AI to discover new skincare ingredients with four leads nearing commercialization
• Research and Markets projects global men's health and wellness will reach $2.88T by 2030, expanding well beyond supplements and gym memberships

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

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