Purely Elizabeth Get Acquired, Women's Sports Surge, Gen Z Stays In

August 18, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Ferrero Group acquires Purely Elizabeth, the wellness food brand that more than doubled sales in two years, following its $3.1B WK Kellogg deal
• Women's sports viewership hits 28.6B minutes in H1 2026, up 18%, as ad spend rises 120% and sponsor valuations surge across the WNBA, NWSL, and LPGA
• Harris Poll finds 74% of Gen Z spend weekends at home, with 65% feeling more connected in wellness settings than traditional nightlife

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