Xponential explores a sale, MEDVi faces scrutiny, Vices rebrand
April 8, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
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Xponential Fitness explores sale following three board resignations and $45.6M Q4 net loss, with shares trading below $7 down from $33 peak in 2023
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NielsenIQ/Spate reports ready-to-drink NA beverages surpass $1B annually while THC beverages hit $215M as controlled indulgence goes mainstream
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NYT profiles telehealth company MEDVi as "billion-dollar AI company" amid scrutiny over AI-generated testimonials, fake doctors, and unapproved GLP-1 marketing
Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.
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