HYROX Eyes Olympics, Intake Raises $62M, Wellness Hits a Wall
October 29, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: HYROX partners with World Triathlon to govern hybrid racing globally, opening a pathway toward the Olympics with three new race formats Intake Breathing raises $62M to scale its magnetic nasal strips, with about three-quarters of customers new to the category Circana data finds just 38% of US consumers are satisfied with the return on their wellness spending as optimization clashes with everyday life More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → [email protected]