Ayelet Fishbach: The Art of Goals, Incentives, and Motivation

Helping me in this episode is the remarkable Ayelet Fishbach. She is an expert in motivation and decision making. More precisely, Ayelet is a professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business. She is also the former president of the Society for the Study of Motivation. She has served as an Associate Editor on several journals including Psychological Science and the Journal of Personality and Social Psychology. She earned her bachelor's degree, master's degree, and a PhD in psychology from Tel Aviv University. Today we are going to discuss her new book, GET IT DONE: Surprising Lessons from the Science of Motivation. In it she provides a powerful new framework for self-motivated action. Here’s what Angela Duckworth has to say about Ayelet, “I don't know anyone, scientist or otherwise, who knows more than Ayelet Fishbach about the psychology of goals.”