Ferg’s thoughts on putting a dollar value on genetic change

What is a trait actually worth to a farming business? Ferg has spent much of his career talking about the value of genetics, but it hasn't always been easy to put that value into real dollar terms that apply to individual farming businesses. In this episode, Ferg explains how we plan to work out the dollar value of genetic performance with the use of our new tool, neXtProfit. Ferg explains that it's not as simple as putting a price on an extra lamb or another kilogram of wool, because e...