Shaping Aussie Agriculture with Ben Simpson

Ben Simpson from OGA Creative Agency shares his passion for the varied landscape of Australian agriculture - focusing on storytelling, ethics, and innovation. He discusses with Ferg how effective communication, AI and visual storytelling are shaping the future of livestock marketing. Ben highlights the importance of ethical practices, brand values and initiatives like Meat and Livestock Australia's ‘Australian Good Meat’ program in enhancing Australia’s global standing. Agriculture stor...