🧠 The Illusion of Choice: How Nudges Shape Our Decisions Without Us Noticing

Send us Fan Mail see our substack for additional episode resources You make decisions every day—what to eat, how to save money, whether to click that “accept cookies” button without thinking. But what if those choices aren’t as free as you think? In this episode of Heliox: Where Evidence Meets Empathy, we unravel the science of nudges—those subtle, often invisible forces shaping our behaviour. From hospitals reducing medical errors to marketers influencing what you buy, behavioural science is...