319: How Craig Built and Sold a 37-Unit Franchise

I'm joined by Craig Jooste, who went from the exec team at 1-800-GOT-JUNK to co-founding a handyman franchise he grew to 37 units and sold. Now he's scaling Genie Senior Services to 60 territories. We break down what it takes to build a home service brand that runs without you, from a $3,100 average ticket and referral partnerships that close at 85% to running on about $5,500 a month in overhead and protecting your time as an owner.

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