PRCA's Paul Woody shares Western Industry Insights on Marketing, Media and Modern Rodeo - Wisdom by WESA

An inspiring conversation with PRCA Chief Marketing Officer Paul Woody as he discusses how the PRCA is expanding rodeo’s reach, embracing digital innovation, and strengthening connections across the western industry.

• Hosts: Mike Donnell, Kacee Willbanks, and Sophia Jagella
• Guest: Paul Woody, Chief Marketing Officer Professional Rodeo Cowboys Association
• Website: www.prorodeo.com
• Instagram:  https://www.instagram.com/prca_prorodeo/