The Breakaway Breakdown: Madison Outhier and Bradi Good on Building Businesses From the Rodeo Road - The Breakdown

Madison Outhier and Bradi Good both roped their way into the WPRA top 15 this season—and both run their own companies while doing it.

Outhier started Madison Lyn Jewelry as a high school freshman after a trip to New York City's fashion district with her aunt, hand making every piece in her room at night. Nine years later, she has a team running her social media and shipping, and her pieces have caught on with bull riders, too.

Good came up with her athleisure line, Goodform, in December and launched it May 21, packing orders every morning while she got her trailer ready for the summer. Her friends tested every sample, and they got to name the sets after themselves.

We talked about how each of them got started, how Outhier keeps her pieces affordable, what it took for Good to launch between rodeos and what's next for both brands on this episode of The Breakaway Breakdown.