The Leadline 19: Using Brand Pillars To Entertain, Educate, and Inspire Your Audience with Tara Moore

#019 - Tara Moore is the CEO and creative director for Farm and Fir Co., a photography, branding, and web design agency that serves equestrian small business owners. In 2016, Tara said farewell to city life and her corporate PR job to follow her passion of working in the horse industry. Today, she manages a growing team of five and serves clients who have been featured in equestrian media publications like Horse Illustrated and The Plaid Horse. Tara joins The Leadline to offer insight to horse business owners who struggle to find the time or know what kind of content to share with their audience online. We'll talk all about brand pillars, repurposing content you've already created, and humanizing your brand voice in a way that resonates with potential customers and leaves you feeling more confident the next time you hit that "share" button. Download the free PDF guide to accompany this episode, prepared by Farm & Fir Co. exclusively for our listeners: theleadlinepodcast.com/brandpillars For the full show notes and links to the resources mentioned in this episode, visit our website at http://theleadlinepodcast.com/episode19 . ********* This episode is brought to you by EquiDirectory , an online horse business directory and marketplace where more than 5,000+ other equestrians have already listed their horse business. Basic business listings are totally free, so sign up and list your business today by downloading the EquiDirectory app or visiting EquiDirectory.net . ********* Enjoying this podcast? Join The Leadline Community on Facebook to connect with like-minded equine business owners and other podcast fans! Support the show