How an SEO Trailblazer Prepares Brands for the Future of AI-Driven Search

I sit down with Seth Besmertnik, the CEO behind Conductor, the company that has been shaping the organic marketing world for nearly two decades. Seth has led Conductor through every major shift in digital search, from its early days as the first enterprise SEO platform, and now he is steering the company into a new frontier focused on understanding how brands show up inside AI models. Seth breaks down how Conductor is generating synthetic prompts to mirror what customers might ask ChatGPT, ho...