Alison Ver Halen - Someone Found Your Blog! Now What?

About Alison Ver Halen:

Alison Ver Halen and I am the owner and president of AV Writing Services. I graduated from Lawrence University with a degree in English and Psychology, as well as a minor in Theater, and although I didn’t know it at the time, it turned out to be the perfect degree for content marketing: the English degree taught me how to use language and storytelling, while the Psychology degree taught me what drives people and how to motivate them to buy. I graduated in 2009 – the Great Recession had just begun and there were no jobs to be had for an eager, fresh-faced college graduate such as myself. So I answered phones, ordered office supplies, filed paperwork, etc. They were jobs that almost paid the bills, but they were not careers. At one point, I found myself between jobs and my roommate at the time talked to her dad, who was an attorney, and he offered to give me things to do around his office until I got back on my feet. One of the things he needed was someone to write blog posts for his law firm, and knowing I had a strong writing background, he asked if I’d be interested. As someone who has been reading and writing ever since I learned my alphabet, I jumped at the chance to get paid to write. So I started writing 2-4 blog posts per month for him, and after six months, he told me that my blog posts had brought in $75,000 worth of business for his law firm. That was several years ago, and since then, I have only gotten better at what I do. Not only do I write better blog posts, but I have added SEO and content strategy skills so that my clients’ content has a better chance of showing up in online searches. My minor in Theater has been put to use in the form of public speaking, which I have used to educate my fellow small business owners and solopreneurs about the benefits of content marketing.

https://avwritingservices.com/
https://twitter.com/alisonverhalen
https://www.facebook.com/alison.halen/
https://www.linkedin.com/in/alison-ver-halen/
https://www.instagram.com/alisonverhalen/
https://www.youtube.com/channel/UCzt7GyfhBlNCK84Q85kdXKQ





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