Ep231: Why banks need to care about their customers and how behavioural economics can help

Elin Helander, Chief Scientific Officer, Dreams Sweden-based Dreams has partnered with Ukrainian commercial bank, UKRSIBBANK BNP Paribas Group, allowing the bank to leverage Dreams’ financial wellbeing technology and behavioural science methodology. The deal means UKRSIBBANK’s 2 million customers will have access to a range of functionalities from which they can set and achieve money-saving goals through automated saving features, in addition to nudges and hacks. Elin Helander, Chief Scientif...