EP657: Are the right loans being offered to borrowers, data suggests maybe not!

Emma Steeley, Chief Executive Officer, Aro Aro claims to be the UK’s largest digital lending platform. Previously known as Freedom Finance, it rebranded as Aro in September 2023, with the company saying at the time that the rebrand signifies ‘a departure from the outdated credit scoring systems of pre-approvals and unattainable offers’. While lending in the UK, as with other developed markets, works and works well for most consumers, there is still a significant part of the population not bei...