Tren Griffin - How To Write, Publish & Sell A Book In The AI Era (Ep. 334)
Tren Griffin, author of Charlie Munger: The Complete Investor and the 25iq blog, joins Jim O'Shaughnessy on Infinite Loops to talk about why writing a book is rarely about money, how AI is reshaping writing and publishing, why every author is really starting a business, how to build a book in public, the Charlie Munger lesson that changed his life during the dot-com boom, whether serious reading is really dying, and how to find a passion worth following. Show Notes Tren Griffin & Jim O'Shaughnessy Tren Griffin: Investor, writer, and author of the 25iq blog. Read 25iq Charlie Munger: The Complete Investor: Tren's book on how Munger approached investing and life. Charlie Munger: The Complete Investor Tren on X: Follow Tren on X Infinite Books: Jim's publishing company. Infinite Books Tren's earlier conversation: Welcome to the Tren-verse, Ep. 86. Watch Jim O'Shaughnessy: Host of Infinite Loops, founder and CEO of O'Shaughnessy Ventures, and author of the New York Times bestseller What Works on Wall Street. Follow Jim on X Full transcripts: Transcripts and highlights from every Infinite Loops conversation. OSV newsletter Books & Ideas Mentioned The Psychology of Money by Morgan Housel: Tren's example of how stories sell nonfiction. The Psychology of Money Runnin' Down a Dream by Bill Gurley: The book Tren recommends on turning passions into a career. Runnin' Down a Dream Kelly criterion: The bet-sizing formula Tren calls one of the hardest ideas to explain simply. Kelly criterion Why Greatness Cannot Be Planned by Kenneth Stanley and Joel Lehman: Jim's case for taking unexpected opportunities seriously. Kenneth Stanley 1,000 True Fans by Kevin Kelly: The essay behind Tren's advice to build a community of super fans. 1,000 True Fans Duncan Watts on social influence: Why bestsellers emerge from people copying what others buy. Duncan J. Watts Mimetic desire: René Girard's idea that we want what others want. Mimetic theory Influence by Robert Cialdini: The reciprocity principle behind Jim's warning about manip