The Apartment Concession Wave: What Record Landlord Giveaways Tell Us About the Rental Market

Nearly 40% of landlords are now offering concessions to attract tenants — free months of rent, waived fees, gift cards — a sign that the apartment market is fundamentally shifting in favor of renters after years of landlord dominance. We break down what this tells us about housing supply, shelter inflation, and the investment case for real estate right now.

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