CW POD: Revenue isn’t the problem for college athletics

Chris Williams takes a deep dive into the Big Ten’s reported interest in acquiring money from a private investment firm. Not everyone is on the same page. What’s it mean for the future? Chris peels off layers of what he believes to be coded language form the Michigan Board of Regents. A lot to dissect today, courtesy of Steeple Ridge Bourbon. Learn more about your ad choices. Visit megaphone.fm/adchoices