Anthony Fletcher: Founder of Believe in Science

Anthony Fletcher is the founder of Believe in Science, a scientific Research and Development business on a mission to take the junk out of junk food. Anthony joins Elliot to talk about how his time at Innocent Drinks and as CEO at Graze led to him launching his own business and their first brand - Urban Legend, aiming to reduce (and perhaps one day remove) the sugar and fat from doughnuts.