Emily Bendell: Founder and CEO of Bluebella

Jazz Shapers is back!  To kick off the new season Elliot welcomes back Emily Bendell, founder and CEO of lingerie brand Bluebella. Emily was last on Jazz Shapers in 2012 and tells Elliot about the challenges of growing a non-conforming lingerie business, and her successful campaign to get the Garrick Club to allow female members for the first time in its 193-year history.