Serial Entrepreneur & Tyre Retailer Mike Welch OBE

Serial entrepreneur Mike Welch OBE is the Founder of blackcircles.com and tirescanner.com, the online tyre retailers. Mike joins Elliot to share how running a tyre business from his childhood bedroom (and night-shift work in a local Tesco) led to Michelin acquiring his company for £50 million, and his current role leading one of America's largest tyre retailers.