#81 The Core Principles of Successful Events

In an event, position yourself where you can have collisions and proximity with the people whom you can create opportunities and connections. No matter what the event, you are always going to push them somewhere. The goal of any event is to get your attendees to take some form of action. Whether it's signing up for your email list, buying a product, or simply engaging with your brand, you need to have a plan for getting them moving. The survey in the rapid funnel is the perfect way to do that – it helps you understand their needs and desires so you can give them what they want.

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