Best of Think '25: Eureka! How your brain figures it out

“By Jove, I think I’ve got it!” A-ha moments can feel electrifying, but where do these bursts of insight come from? John Kounios is professor in the Department of Psychological and Brain Sciences and director of the Creativity Research Lab at Drexel University. He joins host Krys Boyd to discuss what scientists understand about how the brain solves problems – and how we might tap into this phenomenon more often. His article “The Brain Science of Elusive ‘Aha! Moments’” was published in Scientific American.