Soccer is expensive, but it doesn’t make money

Soccer has a massive following around the world. So why do teams lose money? Stefan Szymanski is professor of sport management at the University of Michigan and a leading sports economist. He joins host Krys Boyd to discuss why, with all the money and sponsorships and hype around professional soccer teams, they operate on thin margin and how “moneyball” style analytics could change the game. His book, written with co-author Simon Kuper, is “Soccernomics (2026 World Cup Edition): Why European Men and American Women Usually Winand American Men Don’t (Yet).”