218. Hiring UGC Creators? Contracts, Usage Rights, Revisions + More

This year, I did something I had never done before in my business: I hired a whole batch of people to create user-generated content for Retainly. But instead of looking for polished, full-time UGC creators, we intentionally went to people who were already genuinely using Retainly in their businesses. I wanted content that wasn’t scripted, overly produced, or salesy. I wanted real users talking about their actual experience. And I still stand by that decision. But hiring people who don’t creat...