Big 12 SQUAD - How NCAA, House Settlement Impacts Baylor

NIL rules shake up college sports landscape. Will the "House settlement" revolutionize athlete compensation or lead to under-the-table deals? The Big 12 Squad dissects recent changes to Name, Image, and Likeness regulations, exploring their impact on schools, athletes, and sports programs. From BYU's recruiting strategies to Title IX implications, the hosts offer insider perspectives on the evolving collegiate athletics scene. Jake Hatch provides historical context on Title IX application, while Parker Ainsworth examines the value of university brands in supporting non-revenue sports. Tune in for expert analysis on how these NIL changes could reshape the future of college sports, from football powerhouses to women's softball programs.