MacVoices #24133: NAB - Rob Walch of Libsyn On The State of Podcasting

From NAB in Las Vegas, Rob Walch , Vice President of Podcaster Relations for Libsyn , talks about the state and evolution of podcasting, including the significance of word-of-mouth marketing. We cover the advertising options open to podcasters, and ad placement within podcasts from both the effectiveness and listener engagement perspectives. Rob introduces Libsyn Ads for programmatic ad integration for their customers and highlights the importance of clear podcast titles for discoverability. Show Notes: Chapters: 00:02 Introduction at NAB with Libsyn. 03:18 Effective Ad Placement Strategies. 08:42 Optimizing Podcast Titles for Discoverability. 10:11 Pricing and Flexibility with Libsyn Hosting. Support: Become a MacVoices Patron on Patreon http://patreon.com/macvoices Enjoy this episode? Make a one-time donation with PayPal Connect: Web: http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner http://www.twitter.com/macvoices Mastodon: https://mastodon.cloud/@chuckjoiner Facebook: http://www.facebook.com/chuck.joiner MacVoices Page on Facebook: http://www.facebook.com/macvoices/ MacVoices Group on Facebook: http://www.facebook.com/groups/macvoice LinkedIn: https://www.linkedin.com/in/chuckjoiner/ Instagram: https://www.instagram.com/chuckjoiner/ Subscribe: Audio in iTunes Video in iTunes Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss Video: http://www.macvoices.com/rss/macvoicesvideorss