Ep #402: MVP: Creating Content vs Creating Clients

Are you spending your time creating content or actually creating clients? In this episode, I explain why coaches often focus on websites, podcasts, programs, and content when what they really need to be doing is marketing and selling. I break down how these activities can feel productive while keeping you safely away from the work that directly creates clients.

I share why developing your body of work comes from coaching people, gaining experience, and deepening your own understanding over time. You'll hear why trying to create sophisticated content too early can lead to confusion and overwhelm, and why working with clients is what helps you develop your own ideas, methods, and style as a coach.

I also challenge you to look honestly at how much time you spend creating content versus creating clients. If you're not making the money you want, I want you to examine where your attention is going and whether you're willing to prioritize meeting people, building relationships, and making offers, even when those things feel more uncomfortable.

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