How the mainstream media lies to you

You hear it often - the mainstream media lies. You can't trust them. But the fact is that - in volume terms - they do so only very occasionally. It's just that in tends to be in dealing with the most important and consequential content when they do. Maybe 5% of the volume, but 50% of the impact. What are the different ways that the media tends to lie, either by intent or simply as a consequence of the biases they have and the incentives they follow? Let's discuss.