Ep 160 - The Price Is Too High! Objection Live Training!

Have you ever wondered why some salespersons can effortlessly communicate value, while others struggle? And why are some customers willing to pay more for a product, simply because they perceive it to be of higher value? We tackle these fascinating questions head on in our latest podcast episode, drawing upon personal experiences to illustrate our points. Our discussion starts with an intriguing story about a placebo wine test, which serves as a springboard to explore the complex concept of p...