Episode 16- Overcoming Option Fog- The Key to Closing More Deals

One choice is no choice at all; any situation with fewer options will leave the customer feeling like there is only one choice, which becomes an ultimatum of whether or not they are going to work with you or someone else. Customers don't want to feel like they are being forced to make a choice. The goal is to not seem like a salesman with only one goal in mind. If the customer sees you as a guy trying to make a quick buck out of them and not a guy trying to help benefit the lives of cu...