The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook

$1M Attention Guide: 15+ ways to get eyeballs on what you're building https://clickhubspot.com/okbv Episode 869: Shaan Puri ( https://x.com/ShaanVP ) talks to Angel Studios founder Jeff Harmon ( https://x.com/JeffreyHarmon  ) about finding and exploiting glitches.  — Show Notes: (0:00) I helped a dentist create one of the greatest marketing campaigns (8:35) How to find the glitch in the system (11:10) Go for your own problems (13:25) Where is the attention going? (16:10) ANGEL (19:15) 19-minute ad experiment (25:30) The genius moment behind Squatty Potty, Poo-Pourri (26:55) Poo-Pourri ad (27:25) How to craft a $100M ad (28:55) Use comedians (35:55) Warm up the algorithm (39:35) Super Bowl stunts (41:10) PG-13 content for the masses (44:45) Base hits vs. home runs (45:10) The economics of the movie business (47:05) “I’ve never met a billionaire who doesn’t want to make movies” (49:55) The brutality of Hollywood (54:10) Having a personal vibe coder (1:00:05) Advice to my younger self — Links: • Angel Studios — angel.com  • Poo-Pourri — poopourri.com  • Squatty Potty — squattypotty.com  • Purple — purple.com  • A24 — a24films.com    — Check Out Sam's Stuff: • Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/  Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC • I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out: beehiiv.com/mfm-challenge My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /