1601: User Investment: Make Your Users Do the Work by Nir Eyal of NirAndFar

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1601: Expending effort on a product makes users more committed to it, a concept known as "user investment." Instead of always making things easier, successful habit-forming products like Twitter, LinkedIn, and Evernote encourage small investments - such as following someone, entering data, or contributing content - that increase a service's value over time. When stored value meets a network effect, user commitment deepens, making the product an integral part of daily life. Read along with the original article(s) here: https://www.nirandfar.com/2012/07/makeyourusersdothework.html Quotes to ponder: "Despite the considerable effort required to pick the lottery numbers, a process reminiscent of filling out multiple choice questions on a test, players valued the tickets they spent the time and effort picking." "The tiny bit of effort associated with providing workplace information created a hook the system could use to get users to return." "The more users invest in a way of doing things through tiny bits of work, the more valuable the service becomes in their lives and the less they question its use." Learn more about your ad choices. Visit megaphone.fm/adchoices