208: An excerpt from The Purpose Revolution by John Izzo & Jeff Vanderwielen on Creating Engagement

John Izzo & Jeff Vanderwielen share an excerpt from their book, The Purpose Revolution. Episode 208: An excerpt from The Purpose Revolution by John Izzo & Jeff Vanderwielen on Creating Engagement Customers, employees, and investors are no longer satisfied with companies providing good products, good prospects, and good profits--they want them to do some social good, too. These "purpose-driven" companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line. But a nice mission statement and donations to charity won't make your company stand out. Using scores of real-world examples and practical exercises, John Izzo and Jeff Vanderwielen help leaders find a truly authentic purpose, one that is a natural fit for them and their organization. They describe concrete actions leaders can take to ensure that employees own it, customers and recruits connect with it, and every corporate action and activity reflects it. More about the book can be found here: https://www.amazon.com/Purpose-Revolution-Engagement-Competitive-Advantage/dp/1626569665 Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices