2201: Why I Interview 5 of Your Ideal Customers to Create the Best Website Possible by Jenny Lee on Driving User Engagement

Get the 200+ Page Optimal Living Daily Workbook (PDF) - Free. Want to turn today's episode into an actionable plan? Join the Optimal Living Weekly newsletter and I'll send you our 200-page digital workbook immediately. It's packed with the best takeaways from the show, formatted for easy reading and implementation at home. Get your free PDF workbook here: https://oldpodcast.eo.page/join Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com Episode 2201: Jenny Lee explains why she interviews five of a client's ideal customers before designing anything, and how those hourlong conversations surface wants and frustrations that a numbers-driven market research pass never reaches. She lays out how user experience research differs from market research and argues that entrepreneurs get the sharpest picture of a customer when the two are combined. The payoff is a website built on real language and real problems, which is what moves visitors toward conversions. Read along with the original article(s) here: https://www.hellobrio.com/blog/user-experience-research Quotes to ponder: "User Research helps us create happier visitors, which in turn leads to more sales conversions." "Jakob Nielsen, UX pioneer, says that research with 5 people will bring out about 80% of the issues." "Fewer than that, and you get conflicting information. More than that, and you end up hearing the same thing over and over." Optimal Work Daily is a daily career advice podcast where we narrate the best articles on productivity, entrepreneurship, and work-life balance, read to you by a professional narrator so you can grow your career a little more every day. Learn more about your ad choices. Visit megaphone.fm/adchoices