Coaching a $1 Billion Marketer to Build a Legacy Bigger Than Any Business | Marty Fahncke | Ep 1033

From Outlier's Edge Podcast with Niiamah Ashong Niiamah Ashong

"100% of all business owners are going to exit their business sometime in some way." — Marty Fahncke

Join Niiamah (@niiamahashong) and Marty Fahncke. Marty has generated over a billion dollars in sales and spent a decade buying and selling businesses. He wrote the bestseller. He built the framework. The message still is not reaching the people who need it.

This session goes at the gap between being right and being heard. Why the argument never moves anyone. Why you have to be upstream of the trigger instead of waiting for the call. And what it costs a man who teaches begin with the end in mind to never do it for himself.

What you'll take:

100% of owners exit. Almost none get past the second one.
Get the buy-in before you give the help.
A legacy you never made specific is a goal you cannot hit.

Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.

--Check out the video episode on YouTube!--

Timestamps:

00:00 - Welcome to Outlier's Edge Live

04:32 - The five Ds and a B

06:32 - There is more than one exit

10:58 - Most owners never exit management

19:50 - Will you cooperate if helped

24:32 - A bestseller that isn't landing

25:36 - She thought it was worth millions

29:50 - Go upstream of the trigger

32:54 - The rooms he keeps deleting

44:32 - Get specific or miss it