Coaching a 25-Year Marketing Firm Founder to Plan Her Legacy | Paige Arnof-Fenn | Ep 1058

From Outlier's Edge Podcast with Niiamah Ashong Niiamah Ashong

"If you are not a brand, then you're a commodity, and if you're a commodity, you're competing on price." - Paige Arnof-Fenn

Join Niiamah (@niiamahashong) and Paige Arnof-Fenn for a live coaching conversation. Paige's challenge: wanting to leave the world better than she found it, and not yet knowing what her part looks like.

You'll walk away with:

Why leaders who aren't a brand end up competing on price
What your audience is actually buying, and why it isn't your product
Why impact that happens by default isn't the same as impact by design

Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.

--Check out the video episode on YouTube!--

Timestamps:

00:00 - Welcome to Outlier's Edge Live

07:48 - What brands really sell

11:39 - Brand or commodity

16:18 - Clarity builds trust

22:13 - Everybody is a brand

25:48 - Choosing a life-changing conversation

27:33 - What's your flavor of impact?

31:17 - The loss that changed everything

35:35 - Naming her fourth chapter

40:08 - Have you told them?