Coaching a Prize-Winning Opera Singer to Turn Past Clients Into Referrals | Susan Heaton-Wright | Ep 1057

From Outlier's Edge Podcast with Niiamah Ashong Niiamah Ashong

"Do you yourself believe in what you are doing enough to go and ask them for it?" - Niiamah

Join Niiamah (@niiamahashong) and Susan Heaton-Wright for a live coaching conversation. Susan's challenge: asking past clients for referrals without feeling pushy.

You'll walk away with:

Why leaders who once broke the rules for their ambition still hesitate to ask for what their work has earned
How a referral ask becomes a gift to your client, not a favor you take
The "who do you know" question that turns a vague intro into a real handoff

Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.

--Check out the video episode on YouTube!--

Timestamps:

00:00 - Welcome to Outlier's Edge Live

01:47 - She stole the application form

03:21 - Underestimating yourself instead

15:09 - "I'm not a vocal coach"

20:02 - Who wins the little box?

22:21 - "I'm English. I can't ask"

26:29 - Her stroppy 16-year-old self

30:36 - Waiting to be invited

32:34 - The referral is a gift

32:57 - How to audition a referral