Coaching a Three-Time Founder to Lift Sales Above the Bro Culture | Nicholas Loise | Ep 1098

From Outlier's Edge Podcast with Niiamah Ashong Niiamah Ashong

"Are you a problem looking for a solution, or a solution looking for a problem?" - Nicholas Loise

Join Niiamah (@niiamahashong) and Nicholas Loise for a live coaching conversation. Nick has been a salesperson his entire life, and Sales Performance Team, his third company, grew out of his time at Dan Kennedy's company to help entrepreneurs find, train and onboard the right salespeople on a proven, repeatable sales process. His passion is raising the professionalism of the sales game, and in this conversation he sets out to rise above the race to the bottom with a business clients choose for the process, the system and the team.

You'll walk away with:
- Why 'no one can do it like me' usually means you never set them up to win
- How money flows to problems, and what that changes about the way you sell
- What you'd fix first if you bought your own business tomorrow

Timestamps:

00:00 - Welcome to Outlier's Edge Live
00:56 - Three Companies In
02:05 - From Natural Salesperson to Sales System
03:38 - Who Can Do It Like Me?
07:40 - Bringing In a Sales Team
11:45 - Money Flows to Problems
17:26 - Flowcharting the Sales Process
26:00 - How the Business Becomes More Than Nick
28:11 - Letting Someone Else Be the Front Person
31:09 - What Keeps You Doing This?
32:35 - Nowhere Near the Bottom
35:12 - The Business You'd Want to Buy
37:46 - The Work He'd Choose to Keep
41:18 - Nick's Biggest Insight
42:50 - What Would We Have Missed?
44:24 - Rising Above the Race to the Bottom

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