Coaching a Travel Industry Strategist to Build a Company That Outlives Him | Scott Eddy | Ep 1016

From Outlier's Edge Podcast with Niiamah Ashong Niiamah Ashong

"Instead of asking how do we get Scott into 10 rooms at once, maybe the better question is how do we make the room Scott is already in 10 times bigger." - Scott Eddy

Join Niiamah (@niiamahashong) and Scott Eddy the hospitality brand strategist who has never pitched a client in his life. Scott came in wanting more impact without more calendar, and without diluting the thing that made people pay attention in the first place. What surfaced was the belief underneath it, that value drops the second he is not personally in the room.

Three things you take away:

Attention is not shortening. It is being earned or it is not.
You do not need ten versions of you. You need one room ten times bigger.
If your brand cannot live on a website, neither can your culture.

Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.

--Check out the video episode on YouTube!--

Timestamps:

00:00 - Welcome to Outlier's Edge Live

01:10 - Attention is earned, not shortening

02:17 - Meta engineers what you watch

06:11 - Giving as the growth engine

14:41 - Impact, income, or identity

16:29 - You can't scale soul

19:17 - The Disney exception

22:03 - Principles scale, personality doesn't

29:32 - The fear of letting go

34:36 - Make the room 10x bigger