Coaching a Two-Time TEDx Speaker to Help Companies Stop Paying the Communication Tax | Michael Ashford | Ep 1101

From Outlier's Edge Podcast with Niiamah Ashong Niiamah Ashong

"What got the opportunity for me is not what is going to continue to grow that opportunity." - Michael Ashford

Join Niiamah (@niiamahashong) and Michael Ashford for a live coaching conversation. Michael helps people communicate in ways they didn't learn in school. He's a speaking and communications coach, a longtime marketer and executive, a two-time TEDx speaker, a former journalist and the author of the book Can I Ask a Question? He comes in to make his company, Rethinking Communication, the thing he does, with companies that work with him every time they promote somebody or bring in a new leader.

You'll walk away with:
- Why all communication is an attempt to bring about change, and the four seasons in which people really change
- How to treat a one-time talk as the springboard to a lasting relationship
- Why the marketer in you gets people in the door, and you, the leader, grow what happens next

Timestamps:

00:00 - Welcome to the Outlier's Edge Podcast
01:10 - Communicating in Ways We Didn't Learn in School
04:20 - All Communication Is About Change
05:02 - John Maxwell's Four Seasons of Change
09:46 - Making Rethinking Communication the Thing He Does
12:14 - The Path to More Corporate Clients
17:01 - A Business That Has Grown Every Year
19:12 - Predictable, Repeatable and Sustainable
22:00 - The Game of Change
26:49 - A TEDx Talk as a Springboard
30:54 - What's the Bigger Game Here?
34:27 - The Communication Tax in Companies
37:37 - What If the Talk Is the Lead Magnet?
41:27 - What Would It Look Like to Bring Me In?
44:30 - Marketer Michael and Michael the Leader
46:30 - The Opportunity Is Already There

Enter Michael Ashford's World:
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