Coaching an 18-Year Purpose-Driven Founder to Unite the Conscious Business Movement | Terri Maxwell | Ep 1082

From Outlier's Edge Podcast with Niiamah Ashong Niiamah Ashong

"Earn from your mistakes. Don't just learn from your mistakes." - Terri Maxwell

Join Niiamah (@niiamahashong) and Terri Maxwell for a live coaching conversation. Terri has spent 18 years building companies that do good and make money, and she leads Shiftco. Her mission: get the organizations in the purpose-driven business movement to collaborate rather than compete, and prove this is a better way to do business.

You'll walk away with:
- Why you have to live your purpose for yourself before you ask anyone else to
- How to stop trying to win over your peers and change the level the conversation happens on
- What changes when you give your mission 25 years instead of one

Timestamps:

00:00 - Welcome to Outlier's Edge Live
01:33 - A Purposeful Shark Tank
02:40 - What Holds Leaders Back From Doing Good
05:10 - Do Your Purpose for Yourself
07:49 - Earn From Your Mistakes
13:01 - Collaborate Rather Than Compete
21:04 - The Long Game of Collaboration
27:34 - Changing the Level of the Conversation
34:20 - The Lever Nobody Pulls
36:00 - Borrowing From Another Industry
38:13 - A New Way to Convene the Room

Enter Terri Maxwell's World:
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