191: Design and Branding in Pet Care with Kaila Piepkow

Summary: Is your business communicating the right messaging? How does a well branded business benefit you? Design and branding are all about communicating the personality of your business. Kaila Piepkow, owner of Dox Design, gives us a crash course in design and branding. She shares how we need to get out of our own way and connect better with our ideal clients. She shares why, as pet professionals, design and design language are so important. We dive into the role of color theory in eliciting the right emotions, and how our businesses are judged by the brand. Kaila discusses the importance of editing, and how white space helps enhance the vibe and other elements in our business.

Topics on this episode:

• Designing to communicate
• Design vs branding
• What's working?
• Design language we can use

**Main take away: **A brand is more than a logo, and should connect not just with your clients, but have your personality in it as well.

[Full show notes and transcript @ https://www.petsitterconfessional.com/episodes/191]

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