332: Marketing Messages That Attract and Repel

What does your marketing say about you? Not only does our messaging need to attract clients, it also needs to repel some as well. By being up-front and honest about who you are and what you do, you'll have potential clients realize you're not a good fit before they even contact you. The power of your messaging means you have to be very intentional about what you're putting out.

Main topics:

• Not being for everyone

• Having a strong brand

• Backfire from bad messaging

• Repel marketing

Main takeaway: Repel marketing isn't something most of us think about, or implement. It's about being honest. "Here is what I can do for you and these are the things I cannot do."

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