354: What's in a Name?

Does it matter what you call your services? The language we use in our businesses is a very powerful tool in both attracting the right clients and repelling the wrong ones. As a business owner, we need to use clear language in everything we do, including what we name our services. We break down some areas of possible confusion, and then suggest ways to overcome those to connect with your clients.

Main topics

• What is a drop in service?

• Clear communication

• Example terms

• 5 factors to consider

Main takeaway: Naming things is important. It allows for clear communication and understanding of a specific object, concept or idea.

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