458: Price or Features: What's Your Selling Point?

What does it mean to sell on price vs selling on features? When we go to market our business, do we understand what our messaging is communicating? When we sell at our price, we're trying to differentiate ourselves by how much we charge. Selling on our features is when we can lean into experiences, expertise, and our high quality. There is a time for each as we work to hone our messaging for our target audience and our stage of business. On this podcast episode, we break down how to implement each strategy in your business, and what to watch out for.

Main topics

• What is selling price?
• What is selling features?
• How to implement them in your business
• Making the right connection to your client

Main takeaway: You can also blend both strategies, offering competitive prices while highlighting unique features.

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