Alternative Ballistics targets growth with less-lethal firearm technology

Alternative Ballistics Corporation CEO Steve Luna and Executive Vice President Vanessa Luna joined Steve Darling from Proactive to discuss the company’s patented bullet capture technology and its strategy for expanding across law enforcement and consumer markets. During the interview, Steve Luna outlined the company’s proprietary system, which is designed to convert a standard semi-automatic firearm into a less-lethal option through a three-part attachment system that can be rapidly deployed in the field. The technology aims to provide officers with an additional response option during encounters where a lethal response may not be necessary but a threat still exists. According to Luna, the system is currently compatible with approximately 70% of firearms commonly used by law enforcement agencies and has undergone extensive testing, including evaluations aligned with evolving standards from the National Institute of Justice (NIJ). Luna explained that the technology functions by capturing the fired projectile inside a specially engineered cavity, significantly reducing its velocity before impact. He noted that the system is intended for situations involving weapons other than firearms and could provide officers with an additional tool for de-escalation and response flexibility. The company is currently conducting pilot programs with multiple law enforcement agencies while simultaneously expanding its international footprint through a network of more than 30 distributors. Vanessa Luna also discussed the company’s decision to enter public markets, emphasizing that becoming publicly traded provides both increased visibility and access to capital needed to support commercialization and long-term growth initiatives. Management believes broader awareness is an important component in advancing adoption of its technology platform. Beyond law enforcement applications, the company sees significant opportunity in the consumer firearms market, which management estimates could be substantially larger than its initial institutional target market. Planned growth initiatives include partnerships with firearm retailers, concealed-carry instructor networks, and direct e-commerce channels. The company also noted that it received an opinion letter from the Bureau of Alcohol, Tobacco, Firearms and Explosives stating that the product is not classified as a firearm, ammunition, or destructive device, a determination management believes could help streamline future market adoption. #proactiveinvestors #AlternativeBallisticsCorporation #otcqb #albc #lesslethal #LawEnforcement #PublicSafety #DefenseTech #Innovation #SecurityTechnology #PoliceTechnology #TechStocks #SafetySolutions