How to Coach Relationship-Building When Every Top Rep Does It Differently

Ask a top performer what makes them successful, and they will often tell you, "I've just got great relationships." But that's not something a sales leader can coach or teach to the rest of the team.

In this episode, sales advisor and author Jeff Bajorek joins Jeb Blount Jr. to break down how leaders can push past that response and uncover the specific, repeatable behaviors, from always picking up the phone to making one more call at the end of the day. He also covers why relationship-building looks different for every rep, and how leaders can coach to a process without forcing everyone into the same exact playbook.

📖 Purchase Jeb Blount's book, 90 Days to Level Up Your Sales Skills

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